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American Egg Board, Avon, Bay Harbour Management, Blue Cross Blue Shield of Florida, The Brooklyn Children's Museum, Campbell's Soup, Cablevision, Clinique, Disney, Edelman, Gilmore Group, The Hermitage Museum, General Mills, GSK, Harley-Davidson, Harley-Davidson Museum, IBM, JetBlue, Johnson & Johnson, J. Walter Thompson, KFC, Mars Health and Nutrition, Mattel, Morgan Stanley, MTV, Nielsen, Nike, McNeil Pharmaceuticals, Nielsen, Pepsi, Partnership for a Drug-free America, Procter and Gamble, Pfizer, Quaker, Seventh Generation, Theatre Development Fund, Tyson Foods and Unilever.
Fads, Trends and Baby Names
Craig Bamsey speaks to ABC news about Wharton professor Jonah Berger's study of trends in baby names, and the theory that products benefit from slow, steady adoption over large spikes in interest