Mars owned a breakthrough health and nutrition ingredient, but were struggling to resonate with consumers. Through in-home observation of consumers' health habits and wellness beliefs combined with conversations with food experts, we helped Mars create a brand strategy, positioning and platform that powerfully united the ingredient's innate benefits with consumers' intuitive desires.
Seventh Generation was the undisputed pioneer of sustainable-living home products. But as they aggressively entered mainstream channels, "green" was evolving from a niche lifestyle choice to a common product attribute. Seventh Generation therefore needed to dramatically and affordably broaden its competitive and consumer understanding to stay a leader in an increasingly sophisticated market.
Together with 40 experts and visionary thinkers, we helped IBM become a leader of thought in Human Capital Management and collaboratively imagine the future of work in 2016, preparing their consulting practice to tackle the cultural and business issues of tomorrow's workforce.
The plight of the Nurse is one of the major forces affecting the future of American healthcare; we conducted research and an Expert Salon with some of the top nurses in the profession to redefine the archetype of the nurse for a new century and to engage critical new audiences in helping develop a systemic cure.
We created a primer on the rules of consumer-correct marketing to guide BCBSF in launching a new line of direct-to-consumer healthcare products targeted at nontraditional, underserved markets.
The first in a series of multimedia studies created in partnership with video-ethnography company Snippies, this report couples in-home video interviews with extensive media research to illuminate the forces shaping moms' health and wellness concerns and provide businesses with accessible applications.