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Observing and analyzing culture is at the heart of our passion and our methodology. In 2008, we sensed a shift in American attitudes around how people were thinking about their actions, accountability and what it means to "do the right thing."
We wondered how deep a change was afoot, how hot button issues such as the environment, national pride and consumption ethics were related, and what all of this meant for marketers looking to serve the needs of an evolving consumer.
To better understand and document this phenomenon, we conducted a national (U.S.) qualitative and quantitative study in partnership with Sterling Brands. The answers and insights we uncovered are fascinating, and required reading for those who can't afford to miss this revolution.
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See the many things we can do for you.
See the many things we can do for you.