IF Expeditions provide street-level immersion into today's consumer culture. We lead small client-groups on tailored explorations of environments in which society at large interacts with brands, products and services.

From cutting-edge retail spaces to unique subcultural locales, Expeditions offer an opportunity to:
  • Gain first-hand exposure to the fast-evolving customer experience
  • Gather analogous insights from a broad range of industries and categories
  • Inspire fresh thinking and ideation
Expeditions can be tailored to meet the specific needs of any client. In-market immersions are frequently combined with dynamic group sessions, with the option of including a custom panel of leading thinkers from our Expert Council. These sessions focus on synthesizing insights from the immersion, brainstorming client-specific implications and identifying market trends and whitespace.
Global Source
Our on-the-ground community of trendspotters in 30 cities