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Infinia Foresight and Snippies have joined forces to deliver a fresh approach to research and trend reports. Our collaboration has resulted in a multimedia study series that decodes forces affecting specific demographic and cultural groups and translates consumer insights into executable ideas for businesses.
Culture in Focus
Understanding the Health and Wellness Concerns of Mothers with Young ChildrenThe inaugural Culture in Focus multimedia study explores how forces and motivations shaping mothers' lives influences their understanding of and solutions for health and wellness. National in scope, this study combines a synthesis of cultural shifts in modern motherhood with insights from over 90 hours of in-home video interviews with mothers of all ages, cultures and socioeconomic backgrounds. This Culture in Focus report highlights compelling marketing implications supported by embedded video of mothers speaking candidly about their own lives, in their own homes, and on their own terms.
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